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  1. Bing Adds Auction Insights to Web Interface

    By selecting the details tab, it's also possible to look up how competitors' campaigns are doing. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now...

  2. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    It offers a tab-based interface that displays “trending now,” followed by a series of tappable search queries topping the Yahoo search trends at the time. However, after this test run, we still prefer Google, which is even faster and easier to use...

  3. How to Easily Get More Ad Traffic on Yahoo & Bing

    Budget: If you learn that your ads are being throttled due to low daily or monthly campaign budgets, you can leverage the Opportunities tab for budget recommendations. For existing keywords, bid suggestions are available in the Desktop, as well as...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Tablet use is also on the rise with iPad a clear leader and competitor Galaxy Tab needs to work harder to close the gap. While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Negative keywords that you add to an adCenter campaign or ad group don’t appear in the keyword table on the keywords tab. Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never bothered to spend any...