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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. The Opportunities tab provides a nice summary of what you can expect to gain...

  2. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Bid adjustments will be found in the campaigns settings tab. Here's a look at some of the new Enhanced Campaign options that will be available in the settings tab: These signals create great opportunities for businesses, but can also make marketing...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Under the All online campaigns tab, select + New campaign: While using Seuss inspired words is extremely fun, and there are definitely some disadvantages to the new Google Shopping set up, it’s also important to note that there are some really...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Select the Keywords tab Next, run a “Diagnostics Report” by: selecting the “Keywords” tab →”More Actions”→ “Diagnose Keywords” From the keywords tab, select “Keywords Details” →”All” to see the exact keywords that were triggered for a specific...

  5. How to Easily Get More Ad Traffic on Yahoo & Bing

    Budget: If you learn that your ads are being throttled due to low daily or monthly campaign budgets, you can leverage the Opportunities tab for budget recommendations. For existing keywords, bid suggestions are available in the Desktop, as well as...