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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. You can find your Campaign setting information under the settings tab: Time is quickly running out for retailers using Google...

  2. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. The Opportunities tab provides a nice summary of what you can expect to gain...

  4. The Multi-Platform Majority Has Arrived. Are You Ready?

    As we cross tab the mobile device population with the population of desktop Internet users, we recognize that an important milestone has recently been reached: more than half of total U.S.digital population now use multiple devices to access the Web.

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    View “network” tab The Gantt chart on the network tab will show what a page is doing when it loads in a browser. Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch.