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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    As the power of computers becomes exponentially greater, as cloud and the power of cluster systems such as Hadoop come online for ease of public use the power of a single attacker becomes that of 1,000 or even 10,000 bot machines or humans.

  4. Rise of the New School SEO Professional

    Even in this age of quality content management systems, the need for technical SEO remains. Vendors like UBL can be a real help here by providing bulk management and verification of local data. Opportunities from content marketing to GPS, local...

  5. 10 Vital Steps to Building Social Influence

    So simple, but not how data models and enterprise systems are typically designed,” Slaby said. You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers.

  6. Driving Consumer Insights With Mobile Analytics

    Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices and operating systems (OS) used, etc. AT thought leaders are looking at contextual targeting, and full customer management on mobile...

  7. The Synergy & Benefits of Optimizing Content as You Write

    Content marketing and content management systems play a large part in this relationship. One of the biggest challenges that SEO marketers have faced, before and after Panda/Penguin, has been with content management systems (CMS).

  8. 10 SEO Truths of 2012 for Agencies & In-House Teams

    There are many SEO software and tool options – from full software systems to standalone tools. Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship...