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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Test Your Site Via Multiple Devices (and Operating Systems) I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. Look for high bounce rates, low time on site, and low...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. I have always felt that the success of digital marketing is often attributed to the...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Unlike the fragment part of a URL, query strings are visible to server-side systems and therefore allow web developers to render the appropriate content on the server side exclusively for search engines.

  5. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is still king, this statistic...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    The best marketers know the balance and have their measurement systems in place. Content can be a very subjective form of marketing. Some people like it, some don't, some care, and some don't. Every day millions of pieces on content are produced on...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Content marketing and content management systems play a large part in this relationship and its something that Adobe Experience Manager has in its enhanced armory. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  8. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary...