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  1. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    This is where paid social media monitoring tools such as Sysomos or Radian6 come in handy. At the very minimum, tools such as Sysomos Heartbeat can be white-labeled and resold. Add the glory of social media measurement to the mix, and you have a...

  2. Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI

    Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both identifying the best prospects by prioritizing leads with a "virtual currency figure or dollar...