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Syntax

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  1. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Google's Distinguished Engineer Matt Cuts confirmed in June of this year that at some point we need to change our viewpoint and adapt to the user's conversational query syntax. In 2009 the authors of "The Art of SEO" predicted an increased...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    What’s often highlighted are the dos and don’ts in terms of syntax. Much has been written about the value of title tags, the most important of all SEO attributes. From a pure conversion and marketing perspective, however, there is a lot of...

  4. FTC Tightens Online Disclosure Requirements

    Use plain language and syntax so that consumers understand the disclosures. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate commissions) that might...

  5. Going Global: Insights for International Social Media

    ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore simple verb conjugation, syntax, and grammar rules. Believe it or not, some have attempted leveraging...

  6. Proper SEO and the Robots.txt File

    The above syntax would tell all robots not to index the /cgi-bin/, the /tmp/, and the /junk/ directories on your website. By taking a good look at your website's robots.txt file and making sure that the syntax is set up correctly, you'll avoid...

  7. Google, Microsoft Pitch HTTP Overhaul Options for Speedier Web

    Google and Microsoft proposals is in syntax, but the developers are flexible on that point and the choice of compression technology,” Belshe said. In Paris, engineers at the IETF met to take steps to overhaul Hypertext Transfer Protocol, known to...