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Synonyms

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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. Before, if your article was well written, you might...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search terms that the machine has discovered. Making the web experience unique to your audience is something...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  4. Machine Learning Basics for Better Content & SEO Results

    This may seem to be a simple instance of recognizing synonyms for the search query, but remember that synonym recognition was just one of the early baby steps in search. Do you understand what they're capable of learning and how they go about it?

  5. Microsoft Opens Online Scroogled Merchandise Store

    They're all just synonyms for being Scroogled – and you can get them all on this American Apparel 50/50 t-shirt. Microsoft has escalated their war on Google with their Scroogled campaign. Their Scroogled campaign, targets Google for what they see...

  6. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Now, though, the algos have progressed well beyond simply synonyms. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This can further complicate things when your ads can also appear for "related searches" or when someone searches for synonyms of your keywords. Note that they do not expand to synonyms, singular or plural, and other variations as in the case of...

  8. Getting to Where Search is Going to Be, Not Where It Has Been

    Now search engines are evolving to understand synonyms of the word’s intent. When it comes to search engine marketing, I always think about this hockey saying attributed to Wayne Gretzky: “I skate to where the puck is going to be, not where it has...

  9. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    This is all followed by a long list of terms like inflections, synonyms, antonyms, narrower terms, broader terms, rhymes, lexical words, anagrams, and phrases. Recently, PCWorld had a mobile search face off between the search apps on Android, so it...