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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Using modern syndication tactics, they can broadcast their message, gain audience mind-share and earn recognition. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.

  2. Non-Google Link Strategy: An Example of Stealth Link Marketing

    They'd paid for directory submissions, article syndication (their rankings actually dropped), and even paid for a few links on some scuba sites (perfectly good and no violation). My prior column "Link for People, Not Search Engines," was met with a...