Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories...
Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions are met. Toronto-based Syncapse is privately held and counts Disney, BlackBerry, the Coca-Cola Company, and RIM among their...
Other major players that were probably reviewed by Salesforce.com include Wildfire, Syncapse, Friend2Friend, Offerpop, and FanBridge. The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com...
With its climb has come a dedicated marketplace of Facebook ads vendors - firms such as Buddy Media, Vitrue, Context Optional, and Syncapse, as well as game developers like Zynga and Playfish. Facebook's 2011 advertising revenues were $3.1 billion...
Engagement in Facebook brands’ walls is down 22%,” said Syncapse CEO Michael Scissons. A few different studies released this week offer important insights into Facebook user behavior; specifically, why do people unlike business pages and how can we...
