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Symbiotic Relationship

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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    All channels reside in a symbiotic relationship with each other (some more so than others). Optimizing PPC campaigns with faulty data is like driving with an upside down map. You’ll end up in the exact opposite direction of your destination.

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The relationship between a brand and it's channel partners is symbiotic in nature and aimed at reducing marketing costs for hotels, whilst increasing reach, and in so doing, squeeze more profit. Hotel brand managers need to issue much stricter...

  3. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    As each of these factors evolves over time, new developments tend to occur in a symbiotic fashion. To use a non-technology example as reference, think about Henry Ford's application of the assembly line to automobile manufacturing (technology) and...

  4. Social Search: It's Time For Monetization

    Advertisers and publishers can turn this threat into an opportunity using social search and implicit communities – and this is where the symbiotic relationship begins with social marketing. We've already discussed the beginnings of social search...