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Google teamed with NBCU in 2008 to broker a portion of the TV ads on some of NBCU's cable networks -- including Syfy, Oxygen, MSNBC, and CNBC -- and to develop new ways of measuring success of ads delivered over its Google TV Ads platform.
Last year, cable television channel the Sci-Fi Channel announced plans to shed its genre specific name to create a more brand specific name: Syfy. Syfy decided it wanted to own its brand, and maybe help itself to some leftover genre pie at the same...
