Perform a SWOT Analysis before starting to create your content strategy to analyze the strengths and weaknesses of your competitors’ content. “The snake which cannot cast its skin has to die.Fredrich Neitzsche
Think in terms of SWOT (strengths, weaknesses, opportunities, threats) analysis. While most marketing dashboard products of the time were helping to track various forms of field sales activity and common web analytics – Markiewicz and Scruggs...
Perform SWOT analysis (strength, weaknesses, opportunities, threats) Marcus Tober (@linkvendor), CTO of SearchMetrics emphasized data driven competitive analysis. Critical questions to ask in competitive analysis:
I said, "If you do a SWOT analysis of newspapers, their strengths are in print, their weaknesses are online, but their opportunities are in online video, and their threats are legion. The Globe, which has been printed for 137 years, has been...
Linus also does a SWOT (Strengths Weaknesses Opportunities Threats) Analysis and covers the following topics: Market Consolidation, Reliance on Google, and Increased Merchant Understanding of Comparison Engine ROI.
