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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  2. Searcher Personas: A Case for User-Centric SEO

    Read up on Carl Jung, a famous Swiss psychoanalyst, to further your knowledge in this area. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO...

  3. BlueGlass Acquires Idealizer, Secures European Hub

    Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings...

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    Swiss French, Swiss German and Swiss Italian). Last week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S.companies) Canada or the UK.

  5. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    Pew-pew down goes the Swiss Government, then the Swiss Prosecutor, then Lieberman and more pew-pew it is MasterCard, Visa and now as I write this I watch as down goes PayPal. So I'm sitting here watching the downing of websites 1-2-3.