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  1. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine...

  3. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. Sweet stop was 8-12 percent – 8 percent wasn’t sweet enough but 12 percent was too sweet. So they taste tested at 0.1 percent increments...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...

  5. Guy Kawasaki Talks Content Marketing, Social & Google+

    His response was short and sweet with a little smile: Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous...

  6. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...