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  1. Secret Sauce LoMo Tips for More PPC Sales

    Keep descriptions short and sweet Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been...

  3. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Rather than overwhelm visitors with long and authoritative treatises, the articles were kept short and sweet. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this...

  4. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    Sweet stop was 8-12 percent – 8 percent wasn’t sweet enough but 12 percent was too sweet. So they taste tested at 0.1 percent increments, hoping to find that sweet spot. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Is Facebook blue the new black for community managers?