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  1. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Rather than overwhelm visitors with long and authoritative treatises, the articles were kept short and sweet. The figure was so low that Google AdWords was an ROI-negative advertising medium. One of my colleague has been tasked with improving this...

  2. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    Sweet stop was 8-12 percent – 8 percent wasn’t sweet enough but 12 percent was too sweet. So they taste tested at 0.1 percent increments, hoping to find that sweet spot. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Is Facebook blue the new black for community managers?

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    His response was short and sweet with a little smile: If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including...

  5. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. Search algorithm changes that deemphasized thin content in the SERPs pushed...

  6. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you don’t have the time, knowledge, or the ability to delve into setting up multiple Ad Groups this is a pretty sweet Google Shopping strategy, albeit limited. Google Shopping’s recent evolution has brought quite a bit of flack on the comparison...