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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Is Facebook blue the new black for community managers?

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    His response was short and sweet with a little smile: If you have more brains than money, you should focus on inbound marketing. That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the "lipstick on the pig" of meh content. Search algorithm changes that deemphasized thin content in the SERPs pushed...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    If you don’t have the time, knowledge, or the ability to delve into setting up multiple Ad Groups this is a pretty sweet Google Shopping strategy, albeit limited. Google Shopping’s recent evolution has brought quite a bit of flack on the comparison...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    The Local Advertising ‘Sweet Spot’ Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 2012.

  6. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Google recommends keeping sitelink text “short and sweet,” to increase the amount of links they can show in each ad. Google has announced that sitelinks on desktop search ads, first introduced in February this year, are now rolling out to users in...

  7. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Because those clicks won’t seem so expensive once they start bearing sweet fruit. The total cost of the plants was under $400, but the total invoice was close to $2,000. The rest of the money was for labor, and for compost, topsoil, mulch, bone...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    I tend to agree with Forbes columnist TJ McCrue, who predicted in May that GM just hadn’t found their sweet spot in Facebook advertising yet and would be back in the pool within 3 to 12 months. In "Facebook ‘likes’ and adverts’ value doubted", BBC...