Sweepstakes Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you...
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. One page out of millions gives Mozilla trouble with Google.
You could have your customer service reps use a simple free tool like SurveyMonkey and potentially offer to enter customers into a sweepstakes to win a gift card for taking part. Not only would it help you get a nice, fat bonus, but it would likely...
Promotions and sweepstakes January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since?
Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA, and Acxiom), businesses should obtain and clean up their citations in this neighborhood after taking care of listings on Google+ Local, Bing...
Microsoft Launches Bing Ads Sweepstakes for SMBs Over 2.6 million businesses have LinkedIn Company Pages, which now offer increased visibility for Products, Services and Careers. It’s a more robust platform for companies and LinkedIn believes the...
First, Bing has launched an ads sweepstakes. Dailey, Director, Bing Evangelism at Microsoft Advertising, “We just launched the Bing Ads Sweepstakes is to help us grow our community, get the Bing Ads and Yahoo Bing Network brands in front of the...
While you probably won't find random Microsoft employees offering this in your neighborhood, today Microsoft is launching the Bing It On sweepstakes. The sweepstakes offers many prizes, including a Microsoft Surface tablet, Xbox 360 with Kinect...
The Shopcade blog, which is updated regularly with sweepstakes and special offers, includes features on Shopcade trendsetters. And, it’s not news that word-of-mouth is one of the most effective forms of advertising, an old adage that’s only become...
Let’s say you’re DishTV network, you have a Facebook Page and a sweepstakes that fans can only enter by Liking. It may surprise many marketers to learn that while 62 million U.S.searches are performed on core search engines like Google and Bing on...
Think creatively about what will specifically appeal to your target audience in terms of a sweepstakes, contest, or charitable donation. Facebook performs much more similarly to, say, a content network than a paid search advertising platform (both...
Hold a sweepstakes, contest, or a giveaway on your site, promote it on your site, and on your social media accounts for some free buzz. Whether you're a boot-strapped startup on a shoestring budget or a blue chip company with a giant stack of cash...
Citing anonymous executives familiar with the matter, they claim the new features will include e-commerce, contests, and sweepstakes. Twitter plans to go the way of Facebook, opening their platform up to developers to create “experience” apps for...
When I spoke to Vivek Subramanian, VP of Products for CalmSea, he said they are seeing upwards of a 70 percent acceptance rate on the permissions authorization for branded apps (which could include coupons, sweepstakes, private sales, group buys...
When the offer is brand-related, as opposed to a contest or sweepstakes that appeals to non-prospects as well as prospects, the level of viewer engagement can serve as a proxy for the effectiveness of the messaging.
Meanwhile, in France, a surprising winner is bestofconcours.com, a sweepstakes aggregation site that received a 105.82 percent increase in visibility post-Panda. Here’s a look at some new statistics showing which websites in Germany, France, and...
Microsoft will even be offering a sweepstakes for a trip to Hawaii. Bing has announced expanded options for earning credits from its Bing Rewards Program. Bing Rewards is now integrated directly into Bing Web search.
Deals: Coupons, sweepstakes, giveaways, contests -- we all love winning something, especially if it's free. Has the ever-growing, ever-knowing, social networking site Facebook reached its peak? Well at over half a billion users to date and growing...
As you can imagine, bidding on "free coupons" and "sweepstakes" nationally costs a fortune. When companies cut spending, one of the first things to go is often advertising dollars. According to ZenithOptimedia, overall ad spending is expected to...
The element commonly eliminated in many promotions is consideration, which makes the resulting promotion (no entry + prize + chance) a "sweepstakes". Some states also have registration requirements for sweepstakes in certain situations.
