This is especially true for brand terms.j crew sweaters” is a great example. Should AdWords display ads in the branded campaign, sweaters campaign, or a special brand + sweaters campaign? The broader you target your paid search buys, the more...
The ClickTest displays an image you upload, a mockup or jpeg of your current site, for 5 seconds while testers click according to instructions you give, for example “Click on the link where you would go to find sweaters”.
She doesn’t wants chocolates or balloons or fancy dinosaur sweaters. The 2012 Valentine’s Day Google Doodle appearing on Google's homepage today should bring a smile to the lips of even the most cold hearted cynics among us.
If you run out of those sweaters (and why wouldn’t you? So in the example above, if you run out of those Santa Playing Golf sweaters, what do you do with “Red Sweaters? Why not pay a lower CPC to sell those last four sweaters if you’re going to run...
From what we've seen from Caffeine, Google is much more inclined to require a page to be very specific to sweaters in order to appear here. For example, Google the word "sweaters" and note the front page of JCrew.com toward the top.
So the list of keywords is simple and straightforward: accessories apparel cat cats clothes clothes for dogs clothing clothing for dogs collar collars dog dogs pet pets sweater sweaters animal animals
