SEO News


  1. Going Global: Localize Your Message for Holiday Retail Traffic

    Even within English, a jumper is a skirt with shoulder straps, usually worn by children in the U.S.but it’s a sweater for all ages to shoppers in the UK. But without creating a strategy for localizing brand messages to these markets, retailers put...

  2. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    He found that the act of walking from one room to another can cause us to forget about decisions we made in the first room, such as getting a sweater. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and...

  3. Second Life Tinfoil Hat Theory, Part 6: The Search For A Better Search Engine

    It's more "Hey I need a red sweater, let me see what I can find" and go from there. You think this would be easier. After all, the name of the website is Search Engine Watch. Somehow it seems that talking about search engines would be simple.

  4. Smarter Launches Visual Search

    Users select gender, then a top (shirt, sweater, etc.then a bottom (pants, shorts, etc.then choose the color for each. Seems that just last week I mentioned a shopping comparison engine launching a color search feature.