Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to drive the new performance-based native advertisements. Yahoo's front-page news stream now displays personalized ads alongside...
In a blog post, Google SVP and general counsel Kent Walker said that billions of people will benefit from the decision. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a copyright infringement court...
The session was moderated by Dana Todd, SVP Global Marketing, Performics. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush.
We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites,” wrote Urs Hölzle, SVP Technical Infrastructure and Google Fellow. Citing declining usage and a focus on fewer products...
Andrew Bloom, SVP, strategic business development at DG, which offers an end-to-end advertising delivery network, said that the news is good for both the market and Facebook. As long expected, Facebook today said that it has agreed to acquire...
David Drummond, Google SVP and chief legal officer, wrote in a blog post that the company receives dozens of requests a day from government agencies seeking users' account information. Google has followed up last week's transparency report update...
Jeff Huber, SVP of Commerce and Local at Google announced the news on Google+. Google dealt another blow to Apple today, announcing that its Google Maps for IOS app reached 10 million downloads in just two days.
When Google launched Knowledge Graph in May, Engineering SVP Amit Singhal described the “People also search for” feature as “magical,” crediting this feature for some of his “most serendipitous discoveries.
Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type,” noted Amit Singhal, SVP Google Search, on the blog post. Google has unveiled its latest search innovation – adding...
Google’s SVP and Chief Financial Officer, Patrick Pichette, SVP and Chief Business Officer Nikesh Arora, and SVP of Advertising Susan Wojcicki are all expected to participate in the July 19th Q2 2012 earnings call, underway at 4:30pm ET.
With the digital upfronts in their second year, more advertisers are considering adding digital video to their media mix in long-form TV programming and short-form video,” said Judy Bahary, SVP, Marketing Solutions at comScore in a press release.
Google’s Engineering SVP Amit Singhal wrote in the launch post, “.some of the most serendipitous discoveries I’ve made using the Knowledge Graph are through the magical ‘People also search for’ feature.
It's really difficult for us to use all the interesting data in order to make it actionable," said Michele Morelli, SVP display, lead generation and digital marketing for Citibank. Yahoo has unveiled its answer to big data-driven audience targeting.
Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy, Blast Radius), Mark Huffman (Executive Production Manager, Procter a...
The contrast of resilient TV spending and waning budget allocations to other traditional media was plainly evident at the end of 2011,” said Jon Swallen, SVP of research at Kantar Media Intelligence North America.
Amit Singhal, Google Fellow and SVP of Search, spoke with Bloomberg West this week about the future of search, specifically related to mobile and the Knowledge Graph. As Google strives to bring actual knowledge into search and create a more...
Without revealing specific numbers, Leslie Berland, Amex SVP of digital partnerships and development, suggests that her brand's millions of small business card members have taken to Facebook marketing.
Rachel Whetstone, SVP of Communications and Policy, said in a statement sent to Search Engine Watch: Stanford researcher Jonathan Mayer discovered that Google and three other companies had “tricked” Safari into believing visitors had interacted...
Bernoff, Forrester Research Idea Development SVP and co-author of the bestselling “Groundswell: Winning in a World Transformed by Social Technologies”, talked success in social media and how to best influence organizational change as the keynote...
Asked about the disparity, Jon Swallen, SVP of research at Kantar Media North America, noted Google's results include search, contextual, and other ad formats and said Kantar limits data collection to the top 20,000 subdomains per month.
