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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that...

  2. Social Search: Welcome to the World of Socialommerce

    Having vowed to himself and his friends that he'd never own a minivan, he's in the market for an SUV or a crossover vehicle. Rather than receiving a bunch of irrelevant ads for car trader sites he discovers the following: of Jim's friends have...

  3. Daily SearchCast, May 3, 2006: Would Microsoft Marry Yahoo?; The Flow Of Visitors From Amazon To Google; Class Action Suit Against Yahoo Over Adware Distribution & More!

    My Gas Guzzling SUV Today's search podcast covers news that Microsoft and Yahoo have talked partnering; stats on how much traffic was going from Amazon to Google; a class action suit filed against Yahoo alleging fraud over adware and other paid...

  4. Searchonomics: Search Statistics Made Fun

    Bill's chart also showed a loose negative correlation between "hybrid" and "SUV. Whoever said statistics about search must be dry and boring hasn't experienced presentations from two data giants of the search world, Geoff Ramsey, CEO of eMarketer...