They start with basic structures (suspension, pontoon, stone steps, etc.and then craft their designs to fit the needs of that place. If you email a prospect with something irrelevant to them, you’re training them to ignore your future emails.
And TRX used TrueView video ads during the last holiday season to drive five times as much traffic to their suspension training website, double their conversion rate, and roughly double their revenue.
Hetrick used boat repair tools to stitch together some extra parachute webbing, quickly tested several prototypes while in the field, and presto – military commandos found an ideal physical training system in the form of the TRX Suspension Trainer.
