Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. The report found that, globally, search spending for Q1 2013 is up 15...
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business...
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search – and make more money doing so. Introduced today, AdMax Local is a fully automated platform that enables...
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby. Field Trip was released by Niantic Labs in September 2012.
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. We're making a huge bet on mobile," said Sandhya Venkatachalam, GM of advertising and monetization...
David Lloyd, manager of global SEO for Adobe, likes to think of the software company's search team as curators of customers as they come along different channels. The content optimization task is huge: Having acquired 17 companies in the last 10...
A new automatic updating service from Foursquare lets businesses target repeat customers with news, specials, and deals. Foursquare Local Updates let merchants send text, photos, and specials to customers who have either checked into a business...
Social media advertising revenues in the United States will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
Susan Kuchinskas wrote Yahoo Woos Small Biz with Marketing Dashboard The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. The Yahoo Marketing Dashboard has four components: search engine and...
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface, which will roll out gradually over the next few weeks, will include a new Display Network Tab that...
Susan Kuchinskas wrote Nielsen Report: Blogs Still on the Rise People are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report.
Susan Kuchinskas wrote FTC Sees Privacy Failings in Mobile Apps for Kids The Federal Trade Commission has released the results of a staff report complaining that mobile applications for children lack privacy policies and disclosure.
Rapid adoption of QR codes and other action codes is only part of the story in a new study. More important is the way that marketers are learning to use them more effectively. Nellymoser Inc.released a study of all 2011 issues of the top 100 U.S...
Digital media continued to grow in importance for shoppers researching toys this holiday season, but advertisers could do much more to help them out, according to a study from Google. Google's Toy Shopper's Journey Study was conducted by Compete.
Susan Kuchinskas wrote Yahoo Exceeds Expectations, Fails to Thrill This story originally appeared on ClickZ: Yahoo needed some good earnings news to fend off the jackals. The street had marked Yahoo as takeover meat, with Alibaba CEO Jack Ma...
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination This story originally appeared on ClickZ: Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts.
