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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...

  2. Survey Says: Stop Making Assumptions About Your Content

    One of the more underutilized methods to gain additional insight, both internally and externally, about how your content is resonating, is by soliciting feedback through surveys. With customers and prospects, surveys can help provide texture on...

  3. Google Reveals What New & Expectant Parents Search For

    With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google Consumer Surveys to see what was top of mind for new and expecting...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Don’t be afraid to ask people questions through on-page surveys — you’d be surprised by what you learn from you users! Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  6. 7 Content Marketing Tips to Recover From Google Penguin

    One more thing that works extremely well are original surveys and research. If there's one thing everybody thinks of when they hear about Google penalties, it's link removal. Even though Penguin isn't technically a penalty (it's an algorithm update...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...