The firm's study reported that one out of every two surveyed use social media to connect with other professionals. Those surveyed said that they would like to see new product information posted on social media for both brokerage firms and credit...
The information is significant because (according to those surveyed) the website accounts for 25 percent of all marketing spending. A recent MarketingSherpa article highlights the fact that more than half (53 percent) of B2B marketers surveyed...
When surveyed about where they are connected the most, more than 92 percent of business journalists said LinkedIn, according to a 2011 Arketi report. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure...
Despite the stated goal by 78 percent of those surveyed being “extremely” or “quite” committed to delivering a quality user experience to customers, an alarming percentage of brands admit knowing that their website will disappoint their customers.
Around 83 percent of advertisers surveyed said they run social ads in conjunction with online display campaigns. In the offline world, 52 percent of those surveyed reported combining print ads with paid social media campaigns.
Meanwhile, Twitter hasn't crested the half-way mark among any of the groups surveyed. Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and...
Research by Google bears this out with some significant figures: percent of (surveyed) consumers started their online shopping research on a smartphone (compared to 47 percent when planning a trip) percent of them went onto a PC whilst 4 percent...
According to the study, only 23 percent of the brands surveyed were using online video. According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending.
The Echo Effect: Understanding the Value of Tech Buyers" study surveyed 3,100 visitors of technology news sites like PCWorld and MacWorld. The report also found that 42 percent of those surveyed would be willing to recommend a brand to others if...
A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time of the year. Only 28 percent of those surveyed reported they would be shopping for post...
According to the firm's study, 58 percent of those surveyed said that they plan to bring online video and TV ad planning closer together. The company's report shows that surveyed participants see online video advertising and TV advertising as...
Payvment said that nearly half of 1,000 sellers it recently surveyed are planning to run some sort of promotion for the holidays on Lish. While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to...
Out of those surveyed, 44 percent said they use mobile devices to find the location of a car dealership. The Smartphone Analytics Panel surveyed 3,000 iPhone users and 3,000 Android users to discover specific preferences of mobile users.
Despite the growing interest in mobile, many marketers struggle to capitalize on the opportunity; 59 percent of those surveyed consider themselves either novice or inexperienced in measuring mobile. Mobile has become an integrated part of the...
Of those surveyed, 47.3 percent of brands said they plan to invest more in local marketing for 2013 than they did in 2012. Over 34 percent of surveyed participants expect to use mobile as a major local marketing tactic in 2013.
Pew noted that 99 percent of the teachers surveyed either “strongly agree” or “somewhat agree” with the idea that “search engines have conditioned students to expect to be able to find information quickly and easily.
Early in 2012, digital marketers were surveyed to determine which of Google’s search changes had affected their business. Each time Google rolls out an update or refresh of their infamous Panda or Penguin algorithms, SEOs go wild.
A recent survey showed 66 percent of those surveyed made a purchase based on getting a promotional email. This is why 67 percent of marketers surveyed earlier this year planned to increase their email marketing budgets for 2012.
In a joint study recently completed with Search Engine Watch and presented at Conductor's C3 conference, 616 Search Engine Watch readers were surveyed about the state of the SEO industry. When thinking about the hierarchy of impediments that have...
In the travel category alone – which has a longer path to purchase than the restaurant or automotive categories that were analyzed – nearly 50 percent of those surveyed say they ultimately made a purchase and one-third convert the same day...
