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  1. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a half times more influential and trustworthy than sites like Angie's List. They declined the offer, but Yelp allegedly made...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions...

  5. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, only 39 percent of marketers surveyed researched locations before leaving their house. The data showed less than half of the marketers surveyed limited the information they shared to location only; nearly two-thirds of consumers said...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  7. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and...

  8. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    BrightLocal recently surveyed 20,000 U.S.based businesses to assess sources of leads and found respondents indicated the following: With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy.

  9. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    And nearly half of those surveyed said the lack of a call option would lead them to be frustrated with the business and more likely to turn to another brand. It’s come to be expected these days that when you’re on the go and looking for a business...

  10. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    And 62 percent of those surveyed used their smartphone to compare pricing while in the store. Email marketing: Sixty-six percent of those surveyed said they make purchases or take advantage of promotions they receive from stores via email.

  11. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Those surveyed also said posts from friends on Facebook were the most effective method for learning about new products with a score of 2.73 on a scale of 1 to 5. All in all, the retailers surveyed for the Social Commerce IQ report stated Facebook...