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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The study also shows that most advertisers are losing faith in classifieds and directories (which are combined in the survey) as a viable marketing medium. Laszlo believes that the slow growth is probably due to a maturing industry, which has...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its survey, BrightEdge wanted to gauge the career landscape for the industry. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Every year they survey the SEO industry to pinpoint changes throughout the year, including demographics, compensation, titles, work activities, and tools used. But this survey presents data useful to any industry; everyone wants to know the tactics...

  5. How to Build Your First Content Marketing Strategy

    A quick survey should do the trick. Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. But chances are those lists already exist in your industry. But consider pitching them to popular magazines...