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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of...

  2. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Survey Feedback Score Social SEO Improved Search Rank 5. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals...

  4. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    It seems that not only are organizations recognizing the value of SEO as an acquisition channel and increasing headcounts and marketing budgets, but also SEOs are feeling more empowered in being able to influence other parts of the business.

  5. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the...

  6. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    With SMBs allocating more of their marketing budgets toward social, and less on search, the future of search is becoming questionable. What Does it Mean for Search Budgets? Judging by the historic trend, will we also see budgets shift in the...