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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its survey, BrightEdge wanted to gauge the career landscape for the industry. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Every year they survey the SEO industry to pinpoint changes throughout the year, including demographics, compensation, titles, work activities, and tools used. But this survey presents data useful to any industry; everyone wants to know the tactics...

  4. How to Build Your First Content Marketing Strategy

    A quick survey should do the trick. Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Survey Feedback Score Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL...

  6. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own department out of 10 organizations expect to increase SEO headcount in the coming year.percent of executive teams are more...