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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? In its recent survey, BrightEdge asked marketers about the shift from tracking keywords...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  3. How to Build Your First Content Marketing Strategy

    Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. A quick survey should do the trick. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine...

  4. The United States of Google: Mapping Google Usage by State

    The data for all independent variables in this research was collected from the most recent Census, the American Community Survey (ACS) and the Bureau of Labor Statistics. Online advertising company Chitika conducted research on which U.S.states had...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...

  6. Why Email Marketing Shouldn't be an Ugly Stepchild

    A recent survey showed 66 percent of those surveyed made a purchase based on getting a promotional email. While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people...