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Survey Results Marketing Sherpa

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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. The survey data was drawn from over 5000 active online marketers in a variety of settings. One of the things that jumped out at me was a table of conversion rate...

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  2. We Like ‘Em Both

    Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. The survey asked about marketing tactics independently. These respondents “conduct or supervise search marketing for their own...