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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content (see 18 Ways to Create Unique Content From Survey Results). It's more likely they'll have done a survey in the past...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings Each of these four components have significant impact on the results of your content marketing. Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? In its recent survey, BrightEdge asked marketers about the shift from tracking keywords...

  6. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. We're not suggesting marketers be more tactical, but there may be an issue with a disproportionate...

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  9. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results. Search marketing is often a logical, market-driven endeavor.

  10. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...