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  1. Search Top Priority Among SMBs [Study]

    SEW spoke with Marshall to gain some additional insight into the survey and the results. The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities.

  2. Survey Says: Stop Making Assumptions About Your Content

    Develop a short survey that you can distribute across internals teams about how they are leveraging the content you’re producing, what’s been most effective, and where they see gaps. The results could be used to help refine current practices or...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content (see 18 Ways to Create Unique Content From Survey Results). It's more likely they'll have done a survey in the past...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings Each of these four components have significant impact on the results of your content marketing. Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? In its recent survey, BrightEdge asked marketers about the shift from tracking keywords...