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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Search Spend Seems Healthy Despite Slowing Economy

    Search is getting more budget from offline media that are usually used to narrow-cast, instead of TV and radio, which are broadcast media," Lee said. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...

  3. Google Analytics' Cross-Channel Measurement

    If the person responds "I heard about it on the radio," you have a great indication of a win for that ad. One thing that attracted them was Google's auction model for radio. Consumers want to complete their purchase and leave, not hang around to...

  4. In the Third Week of New Year's, My SearchDay Gave to Me:

    Priced Out On Search Ads, Small Retailers Look To Print, Radio, Paid Content More importantly, our survey also confirms other industry data that TV viewing is declining -- 40% of our survey respondents have indicated that they watch less TV now...