Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. You now have the methodology to do so. Survey Feedback Score Check out these handy formulas for calculating tangible social media benefits – advertising...
An improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. A new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement...
Finally, not outlined in the previous article, Guzman also told SEW that HSN.com have mastered a methodology using bounce rates to identify when television broadcasts on the Home Shopping Network were driving interest in a particular product.
Pew Internet wrote of their methodology: Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites. The survey was conducted by Princeton Survey Research...
The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. Bing grew their search engine market share for the third month running, at the expense of both Google...
In identifying this lack of perspective on the layout choices of the engines, we developed a methodology to extract the opinions of searchers about SERP layouts for queries that include social and universal results.
To put these figures in context, it's important to understand Pingdom’s methodology, accept Alexa as a reliable authority on site traffic, and consider that the largest and most successful sites aren't always an accurate reflection of what others...
The Report's Methodology However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers who work at top news outlets. The survey's respondents suggested that both the volume and velocity of social shares...
Management methodology and monitoring tools: Tasks, messaging, and tools. Pew Internet’s May 2011 survey shows 13 percent of online adults are now on Twitter, and 54 percent of users with a cell phone access Twitter via mobile.
By now you should have heard of the 'last click' attribution methodology and how it is a wrong headed analysis that risks biting the hand that feeds it. Commissioning comScore to conduct a survey, iProspect set about uncovering the true effect of...
Methodology Ethics is the key word in polls and survey -- when they are done properly. If this trend is confirmed, expensive and time-consuming 20th-century survey and polling methodologies could indeed soon be replaced by the study of publicly...
The study was fielded between September and October 2008 using a proprietary sampling methodology that takes into account the respondents represents the Internet population. Communication, in the survey, includes activities such as e-mail, instant...
For more information on the survey's methodology, go to JupiterResearch. Looking more closely at how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior, the survey found:
But sometimes, a new advertiser needs to know the actual steps of setting up an AdWords campaign and look into the methodology of setting up ads and A/B testing. SEW Experts: Vertical Search: B2B Survey Says .
This methodology is used to identify competitive gains and losses so they know when they have to change their bid strategy, or adjust budgets, Mann said. The biggest problem reported by advertisers across the board was rising keyword prices, which...
I don't have any insight into the survey methodology so we have to take the results at face value. The survey reported that 75% of residential Internet subscribers used multiple search engines. Yet the survey found that "among customers who report...
For more details about the study, including methodology and complete results, see the full PDF report. Fully 63% of survey respondents said that they researched products at online merchant sites, and 62% of Internet shoppers used general search...
Analysis and methodology from brandchannel.com here. They include: Google and Yahoo Both Make Top 10 of 2005 ImagePower® Newsmaker Brands Survey and The Top 100 Global Brands: Where Do Google and Yahoo Place?
For its part, Microsoft says it asked for the study not to be released because it questions the methodology. A survey has found that among ways small and medium-sized business promote their sites, SEO is ranked second, 54 percent, just after email...
Summary and methodology are available here. SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December. In This Issue SES NY Next Week; Toronto In May + What's Up With The SEW...
