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Survey Methodology

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  1. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    For more information about the report and its methodology, head over to 8th Bridge. And even though you may think Pinterest would be the favorite for product sharing, customer survey data from the report showed people most frequently shared...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. You now have the methodology to do so. Survey Feedback Score Check out these handy formulas for calculating tangible social media benefits – advertising...

  3. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    An improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. A new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement...

  4. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    Finally, not outlined in the previous article, Guzman also told SEW that HSN.com have mastered a methodology using bounce rates to identify when television broadcasts on the Home Shopping Network were driving interest in a particular product.

  5. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    Pew Internet wrote of their methodology: Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites. The survey was conducted by Princeton Survey Research...

  6. Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

    To put these figures in context, it's important to understand Pingdom’s methodology, accept Alexa as a reliable authority on site traffic, and consider that the largest and most successful sites aren't always an accurate reflection of what others...

  7. Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands

    By now you should have heard of the 'last click' attribution methodology and how it is a wrong headed analysis that risks biting the hand that feeds it. Commissioning comScore to conduct a survey, iProspect set about uncovering the true effect of...

  8. Is Social Conversation The Future Of Polls And Surveys ? [Study]

    Methodology Ethics is the key word in polls and survey -- when they are done properly. If this trend is confirmed, expensive and time-consuming 20th-century survey and polling methodologies could indeed soon be replaced by the study of publicly...

  9. More Time Spent Online Communicating Than Getting Entertained

    The study was fielded between September and October 2008 using a proprietary sampling methodology that takes into account the respondents represents the Internet population. Communication, in the survey, includes activities such as e-mail, instant...

  10. Blog Content Influences Consumer Buying Behavior

    For more information on the survey's methodology, go to JupiterResearch. BuzzLogic, a social media analysis company and ad network, sponsored the market research and JupiterResearch, a Forrester research company, conducted the survey of more than 2...

  11. SEMDirector Offers Accountability to Enterprise SEMs

    This methodology is used to identify competitive gains and losses so they know when they have to change their bid strategy, or adjust budgets, Mann said. The biggest problem reported by advertisers across the board was rising keyword prices, which...