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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  3. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. Now in its ninth year, the survey asks in-house, agency, and consultant professionals in digital...

  4. How to Build Your First Content Marketing Strategy

    A quick survey should do the trick. Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. Clients are going to be looking for less technical posts like "how to make your website stand out from...

  5. How to Use QR Codes for Better Conversion Rates

    When" opportunities: Immediately after purchase Barcode content: Link to a feedback survey Havas Media Social 2011 Social Commerce Survey Do not be mesmerized by the QR code and forget logical sense of purpose, design, and usability in your marketing.

  6. How to Launch an English Only Global Search Marketing Campaign

    According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over the next two years are: Professional Several businesses would like to implement search marketing abroad but either the...

  7. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    It’s worth noting that price dominated the benchmark survey respondents’ answers when it pertained to factors influencing the buying decision. Understanding the Role of Content Marketing Assets B2B SEOs should remind the marketing team that the...