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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of...

  2. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    The survey will cover usual areas like budgets for digital marketing, common objectives and metrics within programs, types of services being offered and so on. Last year's research forecast 2013 budgets for search marketing to grow to $23 billion...

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    There has also been an increase in the percentage of search marketing budgets in the under $150,000 per month range. Budgets over $150,000 per month were static or decreased. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed that...

  4. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    This type of storytelling is a great way to start the conversation with your clients as to why mobile should matter to them and deserve greater consideration in their ad budgets. Getting into a more grounded discussion about mobile ad effectiveness...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Survey Feedback Score The formulas above are samples and not laws of marketing physics. My earlier post, "Social Media ROI: How to Define...

  6. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    It seems that not only are organizations recognizing the value of SEO as an acquisition channel and increasing headcounts and marketing budgets, but also SEOs are feeling more empowered in being able to influence other parts of the business.

  7. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Overall, companies have increased their SEO budgets over the last three years, though 2 percent of respondents said they spent nothing on SEO at all. Forty-seven percent of company respondents to SEMPO’s recent State of Search Marketing survey...

  8. Back to School: Now That’s What I Call a PPC Strategy!

    For 2011, electronics represent 31 percent of K-12 shoppers’ budgets and 36 percent of college bound students’ projected spend. If you missed this opportunity in 2011, it’s not too late to grab some of these sales – 30 percent of shoppers are still...