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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  2. Google Reveals What New & Expectant Parents Search For

    This was backed up by Google's recent survey, which found that "my child's education" was one of the main concern of parents with toddlers. Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. What Google found was that four out of five people surveyed used search engines to conduct local searches.

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The key is to survey people who aren't your customers; your customers already know who you are. Values they found important in the product or service (price, functionality) Creating killer content won't do you any good if it's not something your...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. Every year they survey the SEO industry to pinpoint changes throughout the year, including...