Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
Add a User Survey to Your Site Structured data may not impact your on-page users, but it does have a considerable impact on the search listings for your high-priority content, leading to higher click-through rates, more trust and credibility of...
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. Content Creation firehose” of data and seeking...
Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. The survey data to be collected includes salary ranges of SEO and SEM jobs, from entry level to executive...
Conductor released a survey showing the average search marketer’s salary in the U.S.is $75,542. LinkedIn introduced this feature earlier this year and it allows marketers to not only broadcast updates to all users, but to specific segments of their...
The theme of search marketers being empowered to make a "lifestyle choice" also emerged from SEOmoz's 2012 search marketing industry survey in which they described their 'typical' respondent as "a man, 26-34 years old, based in the United States.
Social Media Examiner brought us more interesting research earlier this year, by way of a survey of 2,000 marketers on how and why they use social media. Trends are fantastic, but each business is unique; your own data tells the story industry...
In 2012 an Outbrain and Econsultancy survey found that 90 percent of companies agreed that content marketing would become more important over the next 12 months. This isn't a new industry compared to post-2000 search marketing.
The survey data showed that 63 percent of respondents’ executive teams have increased their familiarity with the business of SEO and its metrics over the last 12 months. The data revealed that 71 percent of search marketers report they are "more...
There are many online survey platforms which make the gathering of important data both free and easy. Conduct a Survey Another way to make the most of your online community is to conduct a survey. Through the art of representing data visually...
The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own department out of 10 organizations expect to increase SEO headcount in the coming year.percent of executive teams are more...
Hiring and retaining talent is also a concern, with 21 percent of survey respondents indicating this is a key challenge. The search engine marketing industry in North America will reach an estimated value of $23 billion by the end of the year...
Google Users Dislike Personalized Search Results [Survey] And, SEO technology continues to enable marketers to make data-informed decisions. As an industry, we are still working through the implications of recent changes in search.
Social Fresh’s new 2012 Facebook Ad Report combines helpful insights from their survey of experienced marketers, with analysis and tips from industry experts. However, 55 percent of survey respondents aren’t using them.
Then create a follow-up post announcing the results from your survey on the blog, add pretty data charts to your blog post, issue a press release. Create an online survey and host it on your blog (you can use Survey Monkey or a free WordPress...
What’s more, a recent survey from BrightEdge concluded that 72 percent of search marketers surveyed stated that they would spend more on search marketing technology in 2012 compared to 2011. Change is the Convergence of Social Media, Content...
When" opportunities: Immediately after purchase Barcode content: Link to a feedback survey Havas Media Social 2011 Social Commerce Survey Product Info or Comparison Data on Price Tags QR codes can store 133 times more data than a UPC (1D barcode...
According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over the next two years are: CTR will give you some idea of relevancy, while search volume gives you opportunity data.
It’s worth noting that price dominated the benchmark survey respondents’ answers when it pertained to factors influencing the buying decision. In similar fashion, even though technical data sheets were critical in the decision making process...
