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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. In its survey, BrightEdge wanted to gauge the career landscape for...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. In the last 12 months of the renewed industry focus on content marketing, the data suggests...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. Every year they survey the SEO industry to pinpoint changes throughout the year, including...

  4. How to Build Your First Content Marketing Strategy

    A quick survey should do the trick. Set up a customer service survey, or email customers to ask for their feedback on a recent purchase. Review Your Data to Develop Great Content Use that data to help you develop your strategy moving forward.

  5. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  6. SEOs: Will You Negotiate a Salary Increase in 2013?

    The theme of search marketers being empowered to make a "lifestyle choice" also emerged from SEOmoz's 2012 search marketing industry survey in which they described their 'typical' respondent as "a man, 26-34 years old, based in the United States.

  7. Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In

    The survey data showed that 63 percent of respondents’ executive teams have increased their familiarity with the business of SEO and its metrics over the last 12 months. The data revealed that 71 percent of search marketers report they are "more...