A new breed of ‘inbound marketers’ aim to take advantage of the convergence of social media, SEO, and content marketing, according to the Marketing Sherpa 2012 Search Marketing Benchmark Report - SEO Edition: percent plan to increase their social...
I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. The survey data was drawn from over 5000 active online marketers in a variety of settings. However, at a high level the data makes perfect sense, since agencies...
We Like ‘Em BothBoth SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. Women Execs Have Better Online PresenceAn online career survey indicates female executives at the VP and C...
Another development, which was also reflected in a recent study from Marketing Sherpa, was the increasing tendency for companies to bring some or all of their SEM efforts (paid and organic) in-house. Admittedly, the in-house trend could be a self...
A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns. Enid Burns has more details on the survey in SEM Sees Optimization PPC.
