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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Include these every survey you conduct for content generation. A customer survey can be a source of rich content.

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  3. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. According to a survey conducted through Google Consumer Surveys in April, new and expecting...

  4. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    You can also streamline this by setting up a survey, but you'll miss the value of one-to-one conversations, which gives you more detailed information. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  6. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  8. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. The data suggests that marketers may have tunnel vision on an outcome (more leads) to the detriment...

  9. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The key is to survey people who aren't your customers; your customers already know who you are. Now that you have the raw data, you need to put it into a way that's useful. Creating killer content won't do you any good if it's not something your...

  10. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  11. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and attitudes of their cohorts, competitors, and peers. Every year they survey the SEO industry to pinpoint changes throughout the year, including...