The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. The data showed a majority – 65 percent – of online...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. Leverage audience market data, survey results, and need states to create personas and user stories.
In survey after survey, smartphone users want to know if a close physical location is open. The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the...
Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
If we can agree that users don't always report honestly, it's safe to assume that the order your department appears in the survey might significantly impact the results. The Survey Might be Asking the Wrong Question
In the survey mentioned earlier, users showed that they want to use social for, well, socializing, while turning to search universally across all information retrieval scenarios: With that, let's look at some data.
According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead...
Whether you remarket, hit them with a survey, or let them wander off to the competition is up to you. You've likely heard it before – it's meaningless to measure data of aggregate groups. Your answer should truthfully be, "it depends.
A recent survey reported by WhatUsersDo reveals: percent of brand owners rate their website as average or below average. Over the years, I have seen far too many website designers, agencies, and programmers omit even basic location data from...
Add a User Survey to Your Site Structured data may not impact your on-page users, but it does have a considerable impact on the search listings for your high-priority content, leading to higher click-through rates, more trust and credibility of...
Implement a survey: There are several ways to incorporate surveys to get answers from customers and site visitors. You could use an exit survey on your landing pages, leveraging a tool such as 4Q from iPerceptions, which is free and super simple to...
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier. Such applications are designed to provide the enterprise SEO...
In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content creation, as well as juggling multiple...
Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in which 90 percent of respondents said this discipline will become more important over the next 12 months. Your site: Source content from your site such as onsite...
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. Content Creation firehose” of data and seeking...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
The [BDO] survey revealed that the vast majority of people are already swimming in data, with a majority saying they find it a challenge to integrate and manage all of their data, and almost half describing it as "very challenging.
The survey data to be collected includes salary ranges of SEO and SEM jobs, from entry level to executive, salary variations by geographic markets, the total compensation package beyond salaries such as bonuses, benefits and perks.
However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and survey results. Conducting a survey is a great way to recruit customers for a more thorough interview.
