SEO News

Survey

RSS
  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? In its recent survey, BrightEdge asked marketers about the shift from tracking keywords...

  2. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. BJ: We knew that businesses benefit tremendously from using videos to drive traffic, increase conversations...

  6. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  7. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results. Search marketing is often a logical, market-driven endeavor.

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. The survey offers many other interesting insights into how...