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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining...

  2. Survey Says: Stop Making Assumptions About Your Content

    Develop a short survey that you can distribute across internals teams about how they are leveraging the content you’re producing, what’s been most effective, and where they see gaps. Last month, I attended an industry conference on programmatic...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Include these every survey you conduct for content generation. A customer survey can be a source of rich content.

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    According to the 2014 Mobile Behavior Report by ExactTarget, 91 percent of survey respondents said having access to content anyway they wanted it was somewhat or very important to them, and 83 percent said having a seamless experience across all...