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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    This is an opportunity for you to talk about how you can use a survey to get fresh and unique insights into their customer base. Include these every survey you conduct for content generation. A customer survey can be a source of rich content.

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    According to the 2014 Mobile Behavior Report by ExactTarget, 91 percent of survey respondents said having access to content anyway they wanted it was somewhat or very important to them, and 83 percent said having a seamless experience across all...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The study derived data from 300 respondents of a survey that measured client satisfaction levels as it related to individual customer service reps at WordStream. The male client service rep with the lowest score still did better on the survey than...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Some examples specifically cited by Google as causing issues across the Web are pop-ups, overlays, and survey requests. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  5. Google Reveals What New & Expectant Parents Search For

    According to a recent Google survey, new and expecting parents do twice as many searches as non-parents do. According to a survey conducted through Google Consumer Surveys in April, new and expecting parents perform twice as many searches as non...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Most online advertisers know that mobile-specific experiences are important, but less than half engage...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Survey results and ratings It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search.

  8. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. 2013 was the year of content marketing – the concept went from new, shiny object and...

  9. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? In its recent survey, BrightEdge asked marketers about the shift from tracking keywords...

  10. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  11. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    This, according to recent survey data released by Placeable. Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it...

  12. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Demand Metric recently published their content marketing benchmark survey, in which they asked 521 marketers about their content marketing efforts. Given the digital marketing industry's focus on content marketing, it seems like a good time to...