The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. Mobile is movin’ on up as a preferred device for...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. I'm a big fan of Google's Coke vs.soda vs.pop survey. Define Need States: Use the survey process, in-house questionnaires, and other customer...
In survey after survey, smartphone users want to know if a close physical location is open. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
It's that time again when we ask you, our valued Search Engine Watch audience, to give us your feedback in our annual SEW Reader Survey. For those of you who totally and completely honestly finish the survey, we will enter you into a prize drawing...
Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
The Survey Might be Asking the Wrong Question If we can agree that users don't always report honestly, it's safe to assume that the order your department appears in the survey might significantly impact the results.
In the survey mentioned earlier, users showed that they want to use social for, well, socializing, while turning to search universally across all information retrieval scenarios: If tech media coverage frequency were to serve as a barometer of the...
According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in June 2011.
Whether you remarket, hit them with a survey, or let them wander off to the competition is up to you. Do you consider the metric good or bad? Your answer should truthfully be, "it depends. What is a Bounce?
Ninety-nine percent of employees at the social network saying they 'like' their hoodie-wearing boss, according to a recent survey by job site Glassdoor. The increase in Zuckerberg's popularity could be attributed to the fact that Facebook had not...
Create a specific piece of content, survey or report for distribution at the event. Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from...
For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two weeks in a diary smartphone app, followed up each mobile search with an email asking for the results of that search, and then...
Perhaps the user is doing a survey on bed bugs. Long-tail keywords became accepted as a fantastic way to gain search traffic a few years ago. Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for...
A recent survey reported by WhatUsersDo reveals: percent of brand owners rate their website as average or below average. A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability.
Add a User Survey to Your Site The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. This is a net positive since most content on the web sucks.
Implement a survey: There are several ways to incorporate surveys to get answers from customers and site visitors. You could use an exit survey on your landing pages, leveraging a tool such as 4Q from iPerceptions, which is free and super simple to...
A close look at responses from Conductor’s recent joint survey with Search Engine Watch of 616 search marketers suggests that SEO professionals themselves are very much aware of the unique cross-functional intersection they occupy.
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier. For years now we have heard the phrase “the year of mobile.
In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most of them spending the majority of their time on lead generation and content creation, as well as juggling multiple...
