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Surrogate

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These metrics have withstood the test of time, and in cases where assessing actual sales is not a reality, they have served as a strong surrogate for this metric of success. It’s very easy to get caught up in the process when, in the end, all...

  2. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    The search results are assigned scores based on the presence, position, and form of some or all of the query within the corresponding surrogate representations. Assigning scores to the search results based on visual characteristics of the surrogate...

  3. More On The Index Size Debate

    In particular, I've written before on how size is mistakenly used as a surrogate for relevancy. My next piece will explore how sheer size isn't even a good surrogate for comprehensiveness. I wrote earlier of the dispute over index size between...

  4. New Estimate Puts Web Size At 11.5 Billion Pages & Compares Search Engine Coverage

    Finally, as we've repeatedly said, size should not be taken as a surrogate for relevancy. Now a new paper puts it at 11.5 billion pages or more, for January 2005. The Indexable Web is more than 11.5 billion pages has the details.