SEO News


  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These metrics have withstood the test of time, and in cases where assessing actual sales is not a reality, they have served as a strong surrogate for this metric of success. It’s very easy to get caught up in the process when, in the end, all...

  2. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    The search results are assigned scores based on the presence, position, and form of some or all of the query within the corresponding surrogate representations. Assigning scores to the search results based on visual characteristics of the surrogate...

  3. Google Worried About Microsoft's Browser Advantage? What Advantage?

    But if Google wants Microsoft to do that, then Google should make it happen right now in Firefox, which pretty much is Google's surrogate browser. I was off yesterday (it was a holiday in England), so I merrily missed the fireworks over Google's...

  4. End Of Size Wars? Google Says Most Comprehensive But Drops Home Page Count

    Size As Surrogate For Relevancy Today, Google is dropping from its home page the famous count of pages in its index while simultaneously claiming it has the most comprehensive collection of web documents available to searchers.

  5. More On The Index Size Debate

    In particular, I've written before on how size is mistakenly used as a surrogate for relevancy. My next piece will explore how sheer size isn't even a good surrogate for comprehensiveness. I wrote earlier of the dispute over index size between...

  6. New Estimate Puts Web Size At 11.5 Billion Pages & Compares Search Engine Coverage

    Finally, as we've repeatedly said, size should not be taken as a surrogate for relevancy. Now a new paper puts it at 11.5 billion pages or more, for January 2005. The Indexable Web is more than 11.5 billion pages has the details.

  7. Search Engine Size Wars & Google's Supplemental Results

    Size figures have long been used as a surrogate for the missing relevancy figures that the search engine industry as a whole has failed to provide. Size figures are also a bad surrogate, because more pages in no way guarantees better results.