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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is nothing new, but its recent popularity surge has marketers scrambling to get it right or crash and burn. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates like Panda. I noticed a surge in Google organic traffic leading up to the hit, and I...

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    Hence the surge of “not provided” data many site owners now see in Google Analytics. Google agreed to pay $8.5 million to a handful of nonprofits in a federal U.S.class-action settlement that claimed the search engine violated user privacy...

  5. Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop

    A little over a year ago, Google searches surged after they introduced Knowledge Graph.with Bing's search market share increasing, will a surge be in the works for Microsoft's search engine with the introduction of Bing Autocomplete?

  6. Google Reports Surge in Government Takedown Requests

    From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in...

  8. Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

    If you see an unexplainable surge in traffic, it could indicate that Panda is about to maul your website. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts.

  9. Creative Link Prospecting: Following a News Story

    Again, the story spread virally and brought a surge of new backlinks to both Brewdog.com and Diageo.com. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a...