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  1. Google Reports Surge in Government Takedown Requests

    From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...

  2. Google Panda Update Coming Within Days; 'Next Generation' of Penguin in Works

    If you see an unexplainable surge in traffic, it could indicate that Panda is about to maul your website. You can expect another Google Panda update to roll out this Friday or Monday, according to Google’s Distinguished Engineer Matt Cutts.

  3. Creative Link Prospecting: Following a News Story

    Again, the story spread virally and brought a surge of new backlinks to both Brewdog.com and Diageo.com. It’s covered extensively by mainstream media, specialist sites, and expert bloggers. Such stories leave a trail behind them that can provide a...

  4. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Here are two examples of trending from sites that experienced a surge before an algorithm hit (one directly from Google Analytics, and one with data exported from Omniture): They made changes, they saw results, and then witnessed a surge in traffic...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Its mobile success played into increased traffic to the website: visits to Debenhams.com were up by more than 50 percent in the period, a surge that was due in part to its mobile strategy. Retailers widely recognize the benefits of expanding their...

  6. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Creating content that is relevant to your audience and then placing it on a high authority site with an audience that matches your target, the greater chance you’ll see a surge of traffic - and from the right people.

  7. Google: Olympics Fuel Mobile Search Surge

    Smartphone searches for information on the Olympics are surpassing those made on tablets and desktop devices, according to data released by Google. The search giant revealed the data on a blog post, explaining that Olympic related searches had...