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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Post-Recovery Checks to Ensure the Surge Remains Just read my post about the sinister surge in traffic before an algorithm hit to learn more about that phenomenon. OK, now that I’ve covered why it’s important to analyze the surge in traffic based...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is nothing new, but its recent popularity surge has marketers scrambling to get it right or crash and burn. Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates like Panda. I noticed a surge in Google organic traffic leading up to the hit, and I...

  5. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    Hence the surge of “not provided” data many site owners now see in Google Analytics. Google agreed to pay $8.5 million to a handful of nonprofits in a federal U.S.class-action settlement that claimed the search engine violated user privacy...

  6. Google Reports Surge in Government Takedown Requests

    From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come through in...