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  1. Twitter Ads: Are You Wasting Money on Mobile?

    Dates: Does your campaign perform better in the mornings when people are browsing on their way to work versus in the middle of the day when they are surfing Twitter during lunch? But to reap the benefits you must understand how to test and optimize...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The buyer here is establishing a need and will be surfing around looking for who the main players are and who should be "trusted. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your...

  3. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Knowledge Graph = More Time on Google, Less Time Surfing the Web The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2005, the company announced Google Gulp (BETA) with Auto-Drink (LIMITED RELEASE), a line of “smart drinks” designed to maximize your surfing efficiency by making you more intelligent, and less thirsty.

  5. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    Of course this year, more people than ever will forgo all of that insanity and choose to shop online instead, preferring instead to make their selections quietly in their underwear at 4am, endlessly surfing from site to site on an eggnog fueled...