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  1. Google Pays $17 Million to Settle Apple Safari User Tracking Case

    Consumers should be able to know whether there are other eyes surfing the web with them. Google has agreed to pay a settlement of $17 million to 38 U.S.states in order to end a probe into claims that it deliberately bypassed user privacy settings...

  2. How to Deal With Search Marketing Burnout

    For me, it was missing spending time with my young daughter, fly fishing, surfing, and getting some time in nature. As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going...

  3. Twitter Ads: Are You Wasting Money on Mobile?

    Dates: Does your campaign perform better in the mornings when people are browsing on their way to work versus in the middle of the day when they are surfing Twitter during lunch? But to reap the benefits you must understand how to test and optimize...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The buyer here is establishing a need and will be surfing around looking for who the main players are and who should be "trusted. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your...

  5. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Knowledge Graph = More Time on Google, Less Time Surfing the Web The initial release is gradually rolling out to U.S. English users and consists of three elements: Links to different sets of results based on contextual meanings for any given search...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    In 2005, the company announced Google Gulp (BETA) with Auto-Drink (LIMITED RELEASE), a line of “smart drinks” designed to maximize your surfing efficiency by making you more intelligent, and less thirsty.