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  1. Can Facebook Graph Search Disrupt the Google Habit?

    As the amount of information indexed on the web continues its exponential expansion, social provides a useful filter to help surface the most relevant information. Habits are hard to break. Whether it’s smoking, drinking, or something as benign as...

  2. Google Crisis Response: From Search Engine to Information Provider

    At the time, to solve the problem, Google had to collaborate with information providers to manually surface some of the information on a piecemeal basis. Users were flocking to the search engine for immediate answers and information but Google was...

  3. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    Although we haven’t completely figured out what’s going on here, it seems to support the theory that Google is actually looking at multiple sources and trying to use as many verified data signals as it can to leverage brand results and surface...

  4. Chic Engine Helps You Find That Dress You Saw on Pinterest

    While a recommendation engine can surface all the similar items, a tastemakers attention is focussed on the combination and uniqueness rather than "the mode" surfaced by data. Uploading an image to search for similar matches is not only more effort...

  5. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    It’s basically the same as location targeting, and on the surface, it sounds good. On the surface, this makes a lot of sense. If you’re running location-targeted campaigns, it’s a good idea to run a geographic report, either from your web analytics...