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  1. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    On the surface, 4.5 percent may not seem significant when compared to some of the other high numbers reported in this study,” Kenshoo said, “yet ask any advertiser if they could lower their costs to bring in orders by this amount and they would...

  2. Google Blocks Child Abuse Images on 100,000 Search Terms

    If you scratch the surface, it also evidences the fact that nearly everything was already in place," he said. Microsoft is also preparing to announce its own efforts along with Google and other web firms and ISPs.

  3. Could Bing Ever Overtake Google in Search?

    We'll just need to see what the adoption rate will be of the new Surface 2/. Like it or not, we are using our mobile devices (both smartphones and tablets) to access the web. As we access the web more using mobile devices, search will become more...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Now: As discussed in my post from June, it's still early days for Google Now and SEO best practices have yet to surface. Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    Airbnb, he goes on to say: knows where you want to go in places you've never been is a system that combines dozens of signals to surface what users want The issue here is that these ideas fundamentally desert what SEO aims to address: “combining...

  6. Can Facebook Graph Search Disrupt the Google Habit?

    As the amount of information indexed on the web continues its exponential expansion, social provides a useful filter to help surface the most relevant information. Habits are hard to break. Whether it’s smoking, drinking, or something as benign as...