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  1. Learning to Carry Your SEO Baggage

    There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less than a wondrous gift.

  2. Are Scholarship Links Considered Unnatural by Google?

    Provided you have the budget for creating these scholarships, it can be a relatively easy way to attract links from authoritative sites. But, for other sites, these links are part of a link scheme and could certain be open to being manually...

  3. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Be sure to offer your writers resources that are provide current and up-to-date information that follow, for example...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. So, when Panda focuses on user happiness, it’s not hard...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process.

  6. Dealing With Onsite Duplicate Content Issues

    Syndicate Carefully: In case you syndicate your content on other sites, be careful. Identical product descriptions for similar products, either within your site or across multiple sites selling the same products, is a problem mostly faced by e...

  7. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). Once you have content, you need to make sure that it...

  8. Former Google Employees Launch Adult Entertainment Search Engine

    This process helps eliminate the spyware and viruses that many users accidentally download on adult sites. The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then...