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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Make sure buttons are big enough to be easily tapped. Community managers can create great little posts...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: I'm sure to get some hate mail for this, but I stand...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un-amazing. Poorly written content: Maybe you bought large blocks of content for $5 an article from content brokers or dollar sites.

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but...