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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    All content on the website is produced by the same person or organization. For example, there are forums and support pages for people with specific diseases. Version 5.0 of the handbook is dated March 2014, and contains updated information about...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    How will that work within the structure of your organization? The reason for this being that you're not just going to be building content, you're building a fully fledged campaign, and for that you will need that support from everyone in the room...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. But that encouragement was not accompanied by the proper operational and air support to ensure victory.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The cultivation of quality content will require contribution from every area of the organization, and support every aspect of the business. Collaboration Across the Organization There remains a disconnect between what senior marketers know needs to...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Learn about the person and the organization he/she represents. How is your B2B organization tying SEO tactics to event marketing programs? Branded keyword data helps validate the performance of event marketing in association with brand development...

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. This organization relies heavily upon Facebook and does not adapt social engagement to other platforms easily.

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Every marketing organization will have three key areas of impact, Muret said: Google Analytics wants to make sure all the people in the organization have access to data. However, in the spirit of making data available to the entire organization...