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  1. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Timing may seem like the least of your concerns, except that no matter what the organization, each of the teams in step two has their own timeline(s), goal(s), and plan(s) for executing their parts. E-Commerce (if you’re a retailer, if you’re using...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. But what about a small business owner or a multi-location brand...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. If you're still struggling to leverage the website to support goals, you have some catching up...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    How will that work within the structure of your organization? The reason for this being that you're not just going to be building content, you're building a fully fledged campaign, and for that you will need that support from everyone in the room...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. But that encouragement was not accompanied by the proper operational and air support to ensure victory.