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  1. Google Starts Penalizing Sites for Rich Snippet Spam

    But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they made changes in December to add debugging support for structured data. The new warning was first mentioned in a forum post on the Google...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process. Email marketing, social media, community engagement in forums, and guest blog...

  3. Search Marketing Integration Starts With Your Sales Team

    Savvy reps can support the brand by sharing information via social communities. What industry vernacular is picking up speed on the forums and in conversations? Buyers are no longer interested in speaking with “always be closing” aggressive “sales...

  4. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    With the support and engagement of this growing army of influencers and advocates, you will drive discovery of your content among a larger percentage of your target audience directly and through improved position in search engine results.

  5. Top 5 Micro-Conversions You Should Measure

    Do you offer online support forums where customers and employees can offer help to other customers or potential customers? Further, some of the visitors who come to your site may have converted previously, and are now possibly looking for customer...

  6. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    I feel like a corporate tool, and besides, they’ve got too much padding and support and are screwing up my natural gait. Eavesdrop on forums, in Facebook groups, and to blog comments. Rowling created to share her copious back story to the Potter...