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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. It’s impossible to keep all of your clients forever and what is especially challenging...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    If your organization doesn’t have an attribution champion, make it your goal to become the subject matter expert and seek out sponsorship and support from key stakeholders to build your case. While there have been technological advancements that...

  3. SEO Is No One-Trick Pony

    In a perfect world, you have enough money (and time) to support both SEO and PPC efforts. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    E-Commerce (if you’re a retailer, if you’re using a commerce platform to capture leads, or support non-retailer transaction activities) I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and...

  5. How to Work When Nothing Seems to Work

    There are many things you can do to help foster agreement and support for implementing your recommendations. Show that you appreciate your direct contact’s contributions and support of the program It’s one of the only ways your client will make an...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop.

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  8. What’s the Deal With Links From M.Biz? Should You Disavow?

    But, I will give you my thoughts and also some information that Google employees have stated that support those thoughts. Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come...

  9. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...