Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. Social media’s influence on search results continues to grow.
AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. To compete successfully in today's new media landscape, simply having an...
Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
You want to pick a cause that you're genuinely interested in and then create a fun event to support it. A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with their marketing...
But I think my favorite option is sending a "tech support package" to mom from Google's TeachParentsTech.org: Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an...
The key to winning on LinkedIn, as it were, is to use LinkedIn on a daily basis to provide valuable support to your connections and Groups. Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each...
This tactic also provides additional support to your sales team. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page. However, one step in the conversion optimization...
Your design effort needs to match the type of site your building and the content it needs to support. Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have...
While retired consumers care more about strong customer support through social media. About 90 percent of mass affluent consumers use social media, according to a recent LinkedIn study. The study, Influencing the Mass Affluent, classifies the mass...
Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support for more apps in the future.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...
Far too often technology is created or implemented without the inherent ability to support the actions required to support the strategic plan. Custom-created to support each and every aspect of the strategic vision, the technology had to serve the...
These topics could be industry expertise, your customer support and advice on how to buy solutions that you can potentially offer. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as...
They provide support. What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g.women, age 18-34). There isn't support for cohort analysis.
In the last few weeks alone we've seen some impressive numbers to support both local search usage, and SMB advertiser adoption. I'm frequently asked who's winning in local. The answer always surprises me in how short the list is.
If you resell, loan, transfer, or give your device to any other person without Google’s authorization, Google reserves the right to deactivate the Device, and neither you nor the unauthorized person using the Device will be entitled to any refund...
How Can I Actually Get Help From AdWords Support? Having difficulty getting a response from AdWords Support about your Google Shopping campaign? In this video, Rick reveals the best ways to get support to respond, and how to effectively communicate...
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into...
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
