SEO News

Supply Side

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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    If the supply is limited, use that to compel immediate action. By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side.

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    I'm kind of a supply-side marketing guy, which is if you have a great product, everything flows from there. There will always be an ever-increasing supply of good content from smart people. If you have more brains than money, you should focus on...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Printer paper - The freshness of a new start, or an office supply store Newborn infant - Fresh baby powder with a side of hour-old feces Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish.

  4. Search Marketing & the Fine Art of Nexting

    The design is clunky and amateurish, the background graphic looks like something that would fit on a cardboard supply store, and the word “ladies” reminded me of a finishing school. When I nexted, I saw a blue-gray design with lots of product...

  5. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    On the supply side, or “on-site,” we most commonly look at the landing page and optimize accordingly to deliver maximized relevancy against specified keywords. Optimizing the “supply side” allows your campaigns to continue to grow and succeed.

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

  7. Judging PPC Performance: Focus on Conversions

    Google, Yahoo and Microsoft supply clear instructions for accomplishing this, so I won't describe the process here. Side note: if your in-house or outsourced web design folks tell you that setting up conversion tracking is hard/expensive/time...