Om gave an example of Uber's car service, which offers surge pricing in cases of high demand/low supply. A gentler, more human handshake from a merchandiser could have made those bid adjustments more quickly, since they have the knowledge of how...
Those arbitrages are opportunities to exploit imperfect market conditions to your benefit until supply and demand return to equilibrium and the price stabilizes again. Simply, in perfect market conditions, the price of products will be set at a...
On the supply side, or “on-site,” we most commonly look at the landing page and optimize accordingly to deliver maximized relevancy against specified keywords. Optimizing the “supply side” allows your campaigns to continue to grow and succeed.
Advertiser demand is catching up, but not as quickly as supply (such as mobile local search volume) is growing. One is for demand to catch up with supply, for which we see some evidence. First, to recap, the overall mobile ad market is projected to...
TBG hypothesizes that an imbalance in Facebook ads supply and demand could be driving the increasing CPCs. Over the past year, the cost of Facebook Ads has increased in just about every way possible, with CPM, CPC, and Cost per Fan all up from Q1...
A question and answer (Qless supply” (Korean web content), yet high demand (search queries), you’re forced to provide as much quality content as possible. Naver has never been known as a simple search engine.
If supply and demand are the drivers for pricing, I would suggest that demand far exceeds (good) supply. For six years now, I’ve been the founder, CEO, and president of a search engine optimization company, and I’ve maintained one additional role...
It’s a process designed to supply prospects with relevant, timely content based on each individual’s unique profile and interests. Lead management refers to the set of processes and technologies that help B2B marketers optimize demand generation...
Guest placement campaigns for link and expertise building require perseverance, remarkable content, and a ready supply of potential publishers. If you're seeing strong signs of content demand you can start to expand your querying into a full blown...
Access to and visibility into inventory (the supply side). A DSP is a technology that allows marketers/agencies (the demand side) to have more control and over their display media plans by providing: The rise of DSPs (demand-side platforms) and RTB...
RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.
One of the root causes is the supply and demand of data. As data becomes an exceedingly cheap commodity to online marketing professionals, the sheer supply of data creates a significant problem. Bryan Eisenberg puts it best: it's our critically...
As the Healthcare bill is implemented, consumer demand for quality healthcare will likely outstrip the growth in supply, and many will turn to the advice of friends and new acquaintances on social media.
He added that demand exceeds supply for the tablet. Apple Inc.said Monday that it has sold one million of its new iPad tablet computers in the month after its launch, meaning it has been selling them more than twice as fast as it sold the iPhone...
As demand grows and cuts into the inventory supply, we will no doubt never see a time again where the costs are this reasonable and the brand "risk" stakes so low. Last month we reviewed some of the latest trends of the TMP Directional Marketing...
Corporations that supply the content/technology have historically acted like walled gardens, with a "these are my toys and nobody else can play" mentality. Just look at the broadcast networks, if they had this type of "open" thinking, all shows...
When it comes to paid search, you'd think basic economics would come into play (supply and demand certainly affects price). I haven't been able to find much good information on this (please comment below if you can share resources with other...
Now we're seeing that supply and demand evening out," founder Nathaniel Stevens told me. Last month in "Local Search: Where's the Love? we looked at local search's struggles to get recognition. Since then, we've seen more evidence of the greater...
Microsoft's ability to attract and retain talented employees; delays in product development and related product release schedules; significant business investments that may not gain customer acceptance and produce offsetting increases in revenue...
Supply is there from the aforementioned providers, but perhaps not on the scale to give it the awareness it needs. User demand hasn't been heard loudly for things like inventory data and in-store pick up features.
